Aston Martin: James Bond's favorite toy
James Bond has entered many life-or-death combats in his long career as a British super spy, yet has always walked away with his life.
This impressive ability also applies to the manufacturer of Mr. Bond’s most iconic car that has stolen (some of) his spotlight in the 12 movies in which it has appeared since 1964. Aston Martin has faced seven bankruptcies in its 100 year history. But 2017 marked its strongest year, ever. The brand celebrated record sales, 48% revenue growth, and high profitability. Moreover, it was deemed the “fasted-growing auto brand” by Brand Finance.
I sat down with Gerhard Fourie, Aston Martin’s Director of Marketing and Brand Strategy, to dive deeper into the bold moves the brand is making to beat some of the world’s toughest competition.
Read the full interview here.