Dom speaks to (RED) CEO: How the brand is saving lives

Right from its start in 2006, (RED), thanks to its founders Bono and Bobby Shriver, had attitude.

The power of the biggest brands in the world uniting for one color and one cause – tapping into their marketing prowess to give consumers the choice of having both a great product that they love AND an impact on the world. It hadn’t been done before on that scale.

I sat down with (RED)’s CEO, Deborah Dugan, to discuss not only the past 10 years, but also the next 10. Her advice? “Be restless and relentless.”

Read the full interview here.

Dominik Prinz