What’s Brand Co-Creation?!

The general concept of co-creation has been discussed for nearly 15 years (many citing as a first mention “Co-Opting Customer Competence”, Prahalad and Ramaswamy, HBR January-February 2000). 
Dominik spoke to Chuck Kent and brandingmagazine.com about the power that lies within co-creation and what it means for brands today:

Download the full report here.


Justin Merino