Beyoncé proves she’s the Queen of Branding

If you were lucky enough to see Beyoncé’s epic 60-minute long reckoning with husband Jay Z on HBO this weekend, you might just as well have witnessed the relaunch of Beyoncé as the most powerful entertainment brand alive.

This poetic musical view into the soul of an artist is visually mesmerizing, thought-provoking, at times vulgar—but above all, it is mostly honest. Beyoncé opens up about her most personal fears, struggles, intimate insecurities—but her brand comes out stronger than ever. She finds more strength in her vulnerability.

Why? Because with Lemonade, she checks off three characteristics that all of the world’s greatest brands share. 

Read all about them here:


Justin Merino