Virtual Reality is the New Reality for Brands

Think of a musician, an author, and a philosopher; one living in the 20th century, one in the 19th century, and one in the 18th century.  What could they possibly have in common? Well, for example, they would all likely agree that imagination is more powerful than reality. But in the 21st century, we will see a dramatic shift: Virtual Reality is fundamentally changing how we imagine the world around us, and allowing brands to deliver more immersive experiences.

Let’s hear what these enlightened gentlemen have said, exactly: John Lennon believed that “Reality leaves a lot to the imagination;” Mark Twain pointed out that “Reality can be beaten with enough imagination;” and Jean-Jacques Rousseau found that while “The world of reality has its limits; the world of imagination is boundless.” 

With new technologies such as Virtual Reality (VR) and Augmented Reality (AR) on the rise, the power to bring imagination to life becomes almost boundless – and a profound mandate for customer experience design. Imagine immersing yourself into a hotel room before booking it. Imagine test-driving all your favorite cars from the comfort of your couch. Imagine having the best seat in the house during the Super Bowl—without even physically being there. 

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Justin Merino